Sales is the integral part of any business and for centuries businesses have invested and researched and experimented with various forms of sales . The effort and resources that one invests into marketing are evaluted by the terms of sales it generates.  The conventional modes of reaching out to the masses have been Print , out door , radio and television. These mediums have dominated the marketing / advertising industry for ages due to their huge reach, also these have been providing businesses the required sales that they have been looking for.  off lately online or say internet has emerged as a fast growing channel for marketing and thus leading to sales.

So if we ask since the other channels are working and internet be one more additional thing in the kitty. what is so special about it.

The most special thing about internet is the interactivity and the  richness of interaction that it brings along. Also marketers have been empowered with precise tracking of the marketing vs Sales and that too in real time.  They are equipped with rich information about what is being liked and what should be changed to make the marketing campaign more effective. Marketers not only  are benefited with sales  but with immense learning about their customers and the market behavior.

One important thing to note is internet is growing at a faster pace than the conventional medium and it would not be wrong to say that it has hit mainstream and has got the notice of the advertising and marketing industry.

Once a Photo of Rajnikanth was given for copy to Xerox Machine.
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Don’t even try to guess What happened?
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We got two copies of Xerox Machines.

Nobody can go back and start a new beginning, but anyone can start today and make a new ending.

“The aim of life is self development. To realize one’s nature perfectly that is what each of us is here for.”

Successful people always have two things on their lips.. “Silence” & a “Smile” 
~ Smile.. to Solve the Problem 
~ Silence.. to Avoid the Problem. 
Think about it. It will bring you happiness !!!

Yesterday  when Ajay Maken tried to get a bill passed on the sports ministry trying to have a better control of the sports association and failed miserably .  Off and on we have seen the worms spill out where the political class ( not all of it – but some who have ill intentions ) had tried to build a pseudo empire what that matters to the world and build around a system where these cash cows feed them till eternity.

BCCI trying to wriggle its way out of accountability despite taking all grands and exclusions from the government. A body run completely by the political class of india. From politicians in power and outside power. All state run associations have the clout strongly over them. All major colleges have political stake in them.  We also have witnessed recently how the political class has acted out of the way to make way for interests where they can ensure their 2 cents.

Hope  someday we have an end to our minimal miseries of  good water , clean air , cheap food and good transport that we the common man of india can look up and see what is being done to issues which fall above our affordability of time and effort. This also makes me think that may be things are let to be the way they are for so that the common man never gets out of the vicious circle of basics and looks above.

The best of Kevin Peterson – Blind Folded cricket and  so accureate shots – Must watch.

Learning from the success of others has been a common phenomenon. But no other then our MBA colleges are quick to adapt it in their syallbus. Earlier they were astonished by Lalu prasad yadavs upturn of the Railways, Its now Anna who has impressed them with his people power. Its been heard that XLRI is all set to include Anna in their curriculum.

After his death, Osama bin Laden went to paradise. He was greeted by George Washington, who slapped him across the face and yelled angrily, “How dare you attack the nation I helped conceive!”

Then Patrick Henry punched Osama in the nose and James Madison kicked him in the groin.

Bin Laden was subjected to similar beatings from John Randolph, James Monroe, Thomas Jefferson and 66 other early Americans. As he writhed in pain on the ground, an angel appeared.

Bin Laden groaned, “This is not what I was promised!”

The angel replied, “I told you there would be 72 Virginians waiting for you! What did you think I said?”

News channels have confirmed that anna hazare has been discharged from the gurgaon hospital where he was admitted for the past 4 days. We all know that anna lead the nation in the war against corruption and had brought the nation together for this cause.